Certainly one of my automotive clients decided to let’s perform a Facebook test out their store using Facebook ads. We ran exactly the same ad over two different weekends utilizing a CPC (cost-per-click) campaign. The ad featured a % offer and forwarded anybody who visited the ad towards the store’s Facebook page.
Using the first ad, we targeted individuals who resided within 25 miles from the dealership, 18 years or older and never associated with the casino dealer. This question netted being an believed achieve of just 1920 people. The recommended bid was $.49 – $.63 USD per click, however, we began the putting in a bid on the very first day at $.35 coupled with zero impressions. The 2nd day we elevated the bid to $.50 (falling in to the “recommended” range) but still had zero impressions. Around the third day, we elevated the bid to $.75 well above the top “recommended” range and could get 1,249 impressions, without any clicks right through to the store’s page.
Because we got 1249 impressions coupled with an believed achieve of just 1920 people, around the second advertisement we made the decision to improve the space in the dealership to 50 miles. We chose to set our age target just a little greater and elevated the minimum age to 23. The believed achieve with this new ad was 1,103,340.
Using the new ad we stored our daily price range in the $10.00 mark speculate this targeted group was older and bigger, the recommended bid was between $1.49 and $2.00. Similar to the first ad, we made the decision we’d start our bid a bit less than recommended and find out the way it would come out.
The very first day, we had 52,554 impressions with 12 clicks in an average cost-per-click of $.83 and among individuals 12 clicks becoming keen on the shop – that’s been altered on Facebook to “Like.” The 2nd day saw much the same figures, 52,291 impressions and 12 clicks, again in an average CPC of $.83. Certainly one of individuals 12 visitors also “Loved” the casino dealer. The 3rd day figures again, exactly the same. 52,310 impressions, with 12 clicks and again one “Like.” The 4th day would be a bit strange from your impressions point of view. Impressions fell to simply 33,261 delivering our 12 clicks in an average price of $.83. Again only among the 12 click throughs “Loved” the casino dealer. Overall, the 2nd ad delivered 190,416 impressions with 48 clicks right through to the website with three actions from individuals 48.
Your money can buy, I felt the very first ad was the champion. The casino dealer could get 1000 impressions free of charge. Most display ad companies wish to charge between $20 and $25 per 1000 impressions. As the second ad did deliver almost 200,000 impressions but at a price $.21 per 1000 impressions.
